Course Description
This course introduces students to the strategies firms use to enter and compete in international markets. Students learn how organizations evaluate global opportunities, assess risks, select appropriate entry modes, and adapt marketing and operational strategies across borders. The course combines theory, real‑world cases, quizzes, and applied assignments to build global business readiness.
This course introduces students to the strategies firms use to enter and compete in international markets. Students learn how organizations evaluate global opportunities, assess risks, select appropriate entry modes, and adapt marketing and operational strategies across borders. The course combines theory, real‑world cases, quizzes, and applied assignments to build global business readiness.
Course Learning Outcomes (CLOs)
By the end of this course, students will be able to:
* Explain the concept and importance of international market entry
* Analyze country, market, and environmental factors affecting entry decisions
* Compare different international market entry modes
* Evaluate risks and challenges in global expansion
* Apply market entry frameworks to real business cases
