Course Description
This course introduces students to digital marketing and social selling strategies used in modern business. It covers SEO, content marketing, social media platforms, influencer marketing, email campaigns, analytics, and customer engagement. Students will learn how to build online presence, generate leads, and convert prospects into customers using ethical and data‑driven methods.
This course introduces students to digital marketing and social selling strategies used in modern business. It covers SEO, content marketing, social media platforms, influencer marketing, email campaigns, analytics, and customer engagement. Students will learn how to build online presence, generate leads, and convert prospects into customers using ethical and data‑driven methods.
Course Learning Outcomes (CLOs)
By the end of this course, students will be able to:
* Explain core concepts of digital marketing and social selling
* Apply SEO, content, and social media strategies
* Analyze customer engagement and online behavior
* Use digital tools to build relationships and sales funnels
* Create a basic digital marketing and social selling plan
