Course Description
This course introduces students to the fundamentals of marketing in business. It covers customer value, market research, segmentation, the marketing mix (4Ps), branding, digital marketing, consumer behavior, and marketing strategy. The course builds applied marketing skills through case-based learning, quizzes, assignments, and a capstone project.
This course introduces students to the fundamentals of marketing in business. It covers customer value, market research, segmentation, the marketing mix (4Ps), branding, digital marketing, consumer behavior, and marketing strategy. The course builds applied marketing skills through case-based learning, quizzes, assignments, and a capstone project.
Course Learning Outcomes (CLOs)
By the end of this course, students will be able to:
* Explain core marketing concepts and principles
* Analyze consumer behavior and market segments
* Apply the marketing mix to real business situations
* Evaluate branding and digital marketing strategies
* Develop a basic marketing plan
