firms choose international markets, select entry modes, configure value chains, manage cultural and
political risk, build global brands, design resilient supply chains, and execute strategy through
governance, metrics, and leadership. The course is written for graduate students who need both
conceptual depth and practical tools for decision making.
The textbook uses a management-oriented approach. Each chapter introduces key concepts, explains
how the concepts are applied, includes tables and decision frameworks, and closes with applied
learning tasks. The final sections provide a capstone project, 30 original multiple-choice questions, an
answer key with rationales, a glossary, and references for further reading.
Course Learning Outcomes
Evaluate international markets using economic, institutional, cultural, competitive, and risk-based criteria.
Select entry modes that match firm capabilities, partner requirements, resource commitment, and control
needs.
Design global, multi-domestic, international, and transnational strategies for different industries.
Create implementation plans with governance structures, performance indicators, risk controls, and learning
loops.
Table of Contents
Chapter 1: Foundations of International Business Strategy
Chapter 2: External Analysis and Country Attractiveness
Chapter 3: Industry Competition and Global Value Creation
Chapter 4: Market Entry Strategy and Mode Selection
Chapter 5: Global Integration and Local Responsiveness
Chapter 6: Cross-Cultural Strategy and International Negotiation
Chapter 7: International Marketing and Brand Strategy
Chapter 8: Global Supply Chain and Operations Strategy
Chapter 9: International Finance, Currency, and Investment Strategy
Chapter 10: Ethics, Sustainability, and Political Risk Strategy
Chapter 11: Digital Globalization and Platform Strategy
Chapter 12: Strategy Execution, Control, and Global Leadership
Course Assessments and Capstone Project
