Introduction to Business

This course introduces students to the fundamentals of business and its role in the economy. It covers business objectives, ownership forms, management functions, marketing, operations, finance, human resources, ethics, and globalization. The course builds a foundation for advanced business studies through applied examples, quizzes, and case-based assignments.

Course Learning Outcomes (CLOs)

By the end of this course, students will be able to:

1. Explain basic business concepts, objectives, and stakeholder roles.
2. Describe how economic and environmental factors influence business decisions.
3. Compare different forms of business ownership and management structures.
4. Apply foundational concepts of marketing, finance, and operations.
5. Analyze ethical and social responsibilities of businesses.